Turn 3 · The palette

Carbon & Ember

Built on your picks: carbon base, ember accent, cool paper-grey for light surfaces, one sanctioned gradient, accent held to ~15% of any surface. Where you said "decide for me": one primary accent (ember) plus one cool counterpoint (teal — for links, data, and info states, so ember stays special), and a small functional set because Dynamics dashboards and invoices will need it.

Core — the brand is these three
Base · every dark surface, headlines on light
#0A0D14 Carbon
Accent · logo, CTAs, key numbers — max ~15%
#E2762D Ember
Light surface · invoices, docs, website light sections
#EFF1F4 Paper
#131824 Ink · raised dark card
#232B3B Slate · lines on dark
#97A0B4 Steel · muted text on dark
#394150 Graphite · body text on light
#E3E7ED Mist · cards & lines on light
#C05A1E Ember Deep · hover, print solid
The one gradient
#C05A1E · 0%#E2762D · 45%#F0A832 · 100%

Ember deep → ember → amber. One hue family, so it can never read as Meta. Reserved for the logo ring and at most one CTA per surface; never a background.

Cool counterpoint
#3E93A6 Tide
#2B6A79 Tide Deep

Links, chart series, info states. Same lightness discipline as ember, opposite temperature — and a quiet nod to the Microsoft world without borrowing its blue.

Functional
#3F9E6C Success
#F0A832 Warning
#D5484A Error

Amber doubles as warning so the set stays small. Info = Tide. Chart order: Ember, Tide, Amber, Steel, Tide Deep.

Proportion — how a surface divides
Carbon / Ink · 55%
Paper / Mist · 30%
Ember 15%−

Neutrals carry the brand; ember is jewelry capped at ~15% of any composition; tide appears only where function demands it.

Invoice · light
365 Ops INVOICE
Contoso Ltd · #INV-2026-041Due 30 Jul 2026
SERVICEHOURSAMOUNT
Dynamics 365 configuration42£4,200
Power Platform support18£1,440
TOTAL DUE £5,640
Website · dark
365 Ops
ServicesPlatformContact
Operations that never
stop improving.
AI-first delivery across Dynamics 365, Power Platform and Azure.
Book a consult Our services
Print · reduced
365 Ops
ONE-COLOUR · CARBON ON WHITE
365 Ops
TWO-COLOUR · EMBER DEEP + CARBON

In print, gradients resolve to solid Ember Deep (#C05A1E) — richer on paper than bright ember.

Shortlist · Five leads

The shortlist

The shortlist: 2a Three Sixty Five, 2b The Perfect O, 2c The Seal, 2f The Dot, and 2g Triad. Everything else has been removed. No mark carries a line off the circle. All five now wear the Carbon & Ember palette defined above.

Three Sixty Five
360° plus five — the overshoot follows the curve
2a
365 Ops AI-FIRST OPERATIONS

Heavier ring, tighter overshoot. The extra arc rides the circle's own curvature — orbit, not spoke. Ember→amber gradient in digital; solid ember in print.

Favicon
365 Ops 1-COLOUR
#0A0D14 #E2762D #F0A832 #EFF1F4
The Perfect O
A true circle where the O of Ops should be
2b
365 ps AI-FIRST OPERATIONS

Stroke weight matches the type's stem width exactly, so the circle sits in the word as a letter — until you look closely and see it's geometrically perfect. The lone ring is the favicon.

Favicon
365  ps 1-COLOUR
#0A0D14 #E2762D #EFF1F4 #8B94A7
The Seal
365 contained — a mark of certification
2c
365 OPS
365 Ops
AI-FIRST OPERATIONS

Thin ring, large numerals — less badge, more hallmark. Best on proposals, certificates, and report covers; now rendered in ember on carbon per the defined palette.

Favicon
3
3
365 365 Ops 1-COLOUR
#0A0D14 #E2762D #EFF1F4 #6E7687
The Dot
A solid circle as status light — always on
2f
365 Ops AI-FIRST OPERATIONS

The quietest and boldest lead: a filled circle sitting after the name like a system-status indicator — operations, live, 365 days. The ember dot alone becomes the app icon and can pulse in digital contexts.

Favicon
365 Ops 1-COLOUR
#0A0D14 #E2762D #EDEFF2
Triad
One circle, three phases — plan · run · improve
2g
365 Ops AI-FIRST OPERATIONS

The circle broken into three equal arcs — a continuous operational cycle. The segments animate naturally (a rotating loader in product UI) and each phase can label a service line in collateral.

Favicon
365 Ops 1-COLOUR
#0A0D14 #E2762D #F0A832 #EFF1F4